We communicate complex issues to your target audiences in whatever medium suits your message, from thought leadership, brand journalism, and earned media to marketing materials and websites. We also provide communications strategy, and offer pro bono arrangements for charitable organizations.
Case Study: Consumer Technology Association
Each year, the Consumer Technology Association (formerly the Consumer Electronics Association) publishes a report grading states and their legislatures on their openness to technological innovation, to garner support for its policy objectives among lawmakers. Iambic strategized, wrote, and designed the 2016 Innovation Scorecard, covering developments across the country. We created a series of infographics to tell the story of state and regional trends by the numbers, alongside reported features on local start-ups and entrepreneurs, and wrote personalized letters to public officials to tailor the report’s findings to their most influential audience.
RESULTS: By providing a basis for public officials to compare their states against others, we enabled CTA to reach the people whose decisions can either stymie innovation, or make it possible.
Case Study: Russell Investments
We wrote a series of high-level thought leadership pieces for Russell Investments, the global financial firm with approximately $300 billion in assets under management, and creator of the benchmark Russell Indexes. Working alongside Russell’s portfolio managers, we wrote articles and video scripts for the benefit of pension funds with approximately $300MM – $800MM in AUM, on topics including option strategies, improving returns in a low-growth environment, and the ongoing shift to defined contribution pension plans.
RESULTS: By enabling Russell to communicate directly to the managers of the small pension funds it seeks to advise, we made it possible for the firm to serve more of those clients, allowing them to employ some of the same strategies larger funds do, maximizing returns, while minimizing management fees.
Case Study: PhRMA
The trade group PhRMA serves dozens of leading companies in the pharmaceutical industry, one of the fastest growing — and most highly regulated — sectors of the economy. To help the group’s member companies maintain their ability to conduct cutting-edge research and develop advanced medical treatments, we wrote a range of sponsored content in The Hill, highlighting their successes in combating high cholesterol, efforts to reduce the racial disparity in the treatment of heart disease, progress toward cures for neurodegenerative disorders, and the overall benefits they bring to the economy.
RESULTS: By showcasing the people whose lives are saved by expensive and time-consuming research, we helped pharmaceutical companies tell their own stories to legislators and regulators, who could make it harder for them to develop new treatments.
Case Study: Nisos Group
RESULTS: By branding Nisos Group as a boutique cybersecurity firm of unparalleled experience in defending financial institutions, critical infrastructure and other targets against the most sophisticated attackers, we enabled them to stand out in a field crowded with larger competitors.
Case Study: Office of the Attorney General of the District of Columbia
As Washington’s first-ever elected attorney general, Karl Racine faced far greater public scrutiny than his predecessors. Racine, a former assistant White House Counsel for President Bill Clinton, and the first African American managing partner of a top 100 U.S. law firm, had been pushing for local autonomy even before his inauguration, and sought to communicate his office’s objectives and successes to his constituents. We helped Attorney General Racine build his media presence, securing written coverage, and TV and radio appearances to bring a public safety issue — the rising use and abuse of dangerous synthetic drugs — to the attention of national audiences.
RESULTS: By earning more opportunities for Attorney General Karl Racine to connect with his constituents, and making sure he executed on them as well as he could, we helped the District of Columbia’s first-ever elected Attorney General fulfill his historic mandate.
Case Study: The Hill
Iambic helped The Hill conceptualize and produce events that brought together opposing interest groups, government officials, and major media outlets. In November 2015, Iambic scripted an event at which Visa — the largest payments company in the world, with over $3 trillion in annual transaction volume — addressed opposition to chip and pin technology, reasserting its commitment to its customers’ security, and calling attention to its success in issuing over 150 million chip-embedded cards in the U.S. before the October 2015 liability shift.
RESULTS: By developing newsworthy events at which public officials, regulators and industry leaders debated some of the most pressing issues in technology, finance, and energy, we enabled The Hill to capitalize on its brand and earn revenue that has helped support its rapid growth.
Case Study: George Washington University
Iambic produced comprehensive after-event communications for George Washington University’s Feeding the Planet Summit, where Monsanto, Bayer CropScience, Land O’Lakes and Elanco shared the stage with nonprofits like USAID and the Millennium Challenge Corporation, and representatives from The Atlantic, New York Times, and other outlets. Event sponsors and participants earned coverage for introducing biotechnological innovations — such as rice that naturally contains vitamin A — which hold the promise of ending world hunger and fighting immune deficiency in 90% of the world’s population.
RESULTS: By producing crisp follow-up materials for GWU’s Center for Innovative Media, we enabled it to draw attention to the many ways in which students and recent graduates of all backgrounds can fight world hunger, and for the university to raise substantial donations in the process.
Case Study: Center for Ethical Solutions
In the past 30 years, more Americans have died waiting for an organ than in World Wars I and II, Korea, Vietnam, Afghanistan, and Iraq — combined. We helped the Center for Ethical Solutions start and promote a charity that has already saved over 70 lives, by helping people meet the financial burdens involved in donating an organ to someone in need. By writing and placing op/eds in publications like The New Republic, Iambic helped CES achieve more than fundraising — starting a new conversation about reforming decades-old organ transplant law.
RESULTS: By publicizing an obscure law that causes thousands of preventable deaths every year, we helped raise awareness — and money — for dozens of patients in desperate need of transplant organs.
Case Study: No One Left Behind
No One Left Behind brings Afghans and Iraqis who have risked their lives on behalf of American forces to safety in the United States. As a small non-profit with limited resources and staff, No One Left Behind sought strategic guidance and earned media support in pursuit of a home-run media hit: something that could gain widespread attention from the public and potential donors at the same time. On a pro bono basis, Iambic helped NOLB land a daytime TV hit on Ellen, reaching millions of viewers — a major victory for the organization, and for some of the most vulnerable veterans of Iraq and Afghanistan.
RESULTS: By exposing the little-known plight of some of the most vulnerable veterans of war to millions of Americans for the first time, we helped start a national conversation on how to save their lives, and encouraged major media to cover the story.